Zara in China does not accept any form of joining or acting directly from the Spanish head office operations. Zara is the headquarters of the Spanish direct shop, do not take the agent or channel, do not join, are self-opened Guide.

However, in some countries, especially in Europe there are many forms of joint venture. Her aim is to the global brand and market control, each store is her arms and eyes, through the internal pos system directly communicate with the Cartier love bracelet replica headquarters, already have enough economic accumulation and brand image, so there is no interest in joining benefits .

ZARA’s high-profile fashion

Some people say that the global dare to Versace, LV, GUCCI next to the shop, and only ZARA, HM.

That is, the same customer base, they wear LV bag, wear VERSACE shoes, but they will still go to ZARA.

ZARA now has started with the big first-line designers, out of a series of unique style of fashion.

Customer What are you thinking? Analysis of Clothing Consumption Psychology and Behavior

In our clothing consumer life, often found in these phenomena:

Almost a lot of customers into the clothing store with a pair of looking for the eyes, eyes constantly scanning, looking for interested or have already planned to buy goods. When our sales staff came forward to greet and warm reception, and some customers do not even look at you to quickly get rid of one; some customers immediately appear resistant to the eyes, indifferent patrol stores; some customers will simply perfunctory To select Cartier love ring replica goods.

In the same floor of the same shopping malls, and some clothing counters desolate please, the door can be crowded, and some strong popularity of the clothing counters, dressing clothing customers flocked to, and more people into the store the more new customers!

In the same clothing store, Purchasing Guide sales performance is also very large, the customer into the store is like talking with a Purchasing Guide or accept her referral products, and she is very trust. Always on other shopping guide alert and suspicion.

When the shopping guide staff to sing all the praise and praise customers, such as: “wear this dress really good!” “Very young!” “Very Western style!” “Very suitable!” These languages, the customer is indifferent, Facial numbness.

When the shopping guide staff racked their brains, customers decided to buy clothing in the billing, the customer suddenly said to have to think about it or to the cashier on the road to change the decision to give up the purchase.

When a large group of customers to enter the store, especially female consumers. Selected for 1 hour, tried countless sets of clothing, the final discussion and critical of each other for a long time, leaving a pile of mountains to try the clothing, etc. Shopping guide finishing, supine away!

Members of the apparel industry friends, you encountered the above phenomenon? Are you confused, confused? So, when customers buy clothing in the end thinking?

As the saying goes: “To fish, you must know what to eat bait fish!

Today, the study of clothing consumption psychology and behavior, the purpose is to deeply understand the customer’s clothing purchase behavior, to avoid the sales of blind and wrong links, so as to effectively enhance the imitation cartier love bracelet clothing store sales performance, enhance the clothing business profit margins!

Throughout the domestic clothing brand management, have a good reputation and visibility, all of its target consumer groups do in-depth and detailed understanding of the control of his (her) consumer psychology, to master the habits of their consumer behavior.